The overall objective to develop a database of 100,000 plus prospects and provide measurable transactions from these prospects over a period of 1 year from Social Media and Influencers.
Actionable 12 month Program:
A 12 month program has been established running monthly Social Media engagements. The engagements capture prospect emails and qualifies them based on selling your home a) Soon b) In the next 12 or c) If you know someone selling their home. The names are segmented based on the selling qualifications. Automated eMails are sent via MailChimp API connected to the MavenSocial platform.Geographically targeted ads on Facebook, postings on referrals sites and Influencers were used to drive visitors to the microsite engagement. A unique sharing incentive was added to the web/mobile site.
The solution was successful in marketing through Social Media. Paid Media and content was amplified 80% through Social. Prospect Opt-ins from Earned Media accounted for 74% of all results. Paid Media accounted for 26% of the prospects. The cost of acquisition decreased significantly. The total contacts in the system to date is over 25,000 and 9,000 are opt-ins. 15 Deals have closed to date with projections to close 150 in Q2 and 1,000 over 12 months.