Increase Online Donations by a minimum of 10% via Earned Media, Social and Influencers.
- MavenSocial Proprietary Donation & Sharing Portal.
- Donation Portal uses ‘Owned’ emails, Direct Mail and Sharing to amplify messaging with friends from their Social Networks and email.
- Organic influencers and most effective sharing platforms are identified to build email database and donors.
Client manages internal email assets and design and recommends potential influencers.
- Internal resources deploys multiple targeted emails from existing donors.
- Internal team adds appropriate tracking code to emails and posts links on social media networks.
MavenSocial increased in 6 months overall online donations by 10%.
- MavenSocial campaign directly attributed to significant trackable donations in the six month period
- MavenSocial captured over 1,000 new donor emails.
- MavenSocial identified 10 key influencers who had proven record in generating both emails and donations
- Earned Media accounted for almost 40% of the overall donations.
- Direct Mail was amplified and generated over 50% of the online donations.
Significant new donations
from existing and new
Social Media accounted for
of total donations
over last year