The overall objective is to develop a database of 100,000 emails, 25,000 Facebook Likes and 10,000 Twitter Followers. The eMails and followers will build the Owned Assets or Inventory of CTS which will later be monetized through the sales team,. Provided measurable increases over a one year period.
Actionable 12 month Program:
A 12 month program has been established running monthly Social Media engagements. The engage- ments capture emails from their potential audience of viewers. MavenData segments the audience based on demographic and social profiles. Follow up eMails are sent via MailChimp API connected to the MavenSocial platform. Geographically targeted ads on Facebook, postings on referrals sites, the CTS website and TV was used to drive visitors to the microsite engagement. A trip to Jamaica was used as one of the sharing incentives.
The MavenSocial Platform was tasked to a) Build a database from Owned/Earned Media. b) Drive view- ers to #feelgoodmovies CTS on Friday and Saturday nights and build additional inventory to sell through sales group. To date Maven has generated 6,351 opt-ins, matching the existing 7,000. Facebook grew from1,000 to 4,000 likes and Twitter to 1,600 followers.