The overall objective Increase the number of account opens on a per marketing campaign basis.Utilize Social Media in combination with traditional email and direct mail strategies to increase visits by 20%. Provide concise and actionable results that prove the value of social media as a viable incremental value to existing marketing strategies.
Actionable 12 month Program:
Produce a Share & Win Campaign microsite with embedded email registration form. Provide a questionnaire to qualify respondents and provide a $500 Visa Gift Card incentive. A sharing widget to increase amplification Setup MavenSocial CRM and Analytics to track all sharing activities. Provide a series of discount coupon offers for special account incentives and tag email promotion and direct mail to track 6 week campaign
A total of 288 prospects opened 426 new accounts, 342 general accounts, 33 checking accounts, 32 savings accounts, 17 auto loans, 2 money market accounts. Solution was successful in integrating traditional marketing strategies with social media and adding 26% amplification over traditional direct mail. Earned media added a 19% increase in account opens, reduced the cost of acquisition significantly and added significantly to the owned contact base for future marketing promotions.