Objective:

Increase revenues for eCommerce Site by a minimum of 10% via Earned Media and Influencers.

Solution:

  1. MavenSocial Share & Save templates for creative, html and workflow.
  2. eCommerce site uses ‘Owned’ email to capture friends and net new emails and sales from their Social Networks.
  3. Influencers are identified and used to support net new emails and sales.

Client Resources:

Client manages internal email assets and design and recommends potential influencers.

  1. Internal resources deploys multiple targeted emails from existing customers and prospects.
  2. Internal team adds appropriate tracking code and offers as required on site.

MavenSocial Results:

Client manages internal email assets and design and recommends potential influencers.

  1. MavenSocial campaign directly attributed to over $100,000 in immediate online US sales from 2 campaigns over 25 days
  2. MavenSocial captured over 6,000 new prospect emails.
  3. Three pre-identified influencers accounted for $11,695 of the immediate sales. Organic influencers drew $1,000 in immediate sales. Total In-fluencers sales $12,695 or 13% of total sales.
  4. MavenSocial contributed to net new lift of 16% on sales from influencers and social media.
$100,000
in immediate new sales

Influencers accounted for
13%
of total sales

Platform acquires
6,000
net new prospects


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