Objective:

Increase revenues for eCommerce Site by a minimum of 10% to 40% via Earned Media and Influencers.

Solution:

  1. MavenSocial Share & Save templates for creative, html and workflow.
  2. eCommerce site uses ‘Owned’ email to capture friends and net new emails and sales from their Social Networks.
  3. Influencers are identified and used to support net new emails and sales.

Client Resources:

Client manages internal email assets and design and recommends potential influencers.

  1. Internal resources deploys multiple targeted emails from existing customers and prospects.
  2. Internal team adds appropriate tracking code and offers as required on site.

MavenSocial Results:

Client manages internal email assets and design and recommends potential influencers.

  1. MavenSocial campaign directly attributed to over $22,000 in online US sales over 6 months
  2. MavenSocial captured over 6,000 segmented new prospect emails.
  3. Maven identified over 100 organic influencers.
  4. MavenSocial contributed to net new lift of over 100% on sales from influencers and social media.
$22,000
in immediate new sales – 6 months
Social Media accounted for
33%
of total sales
Platform acquires
6,000
net new prospects
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