True integration of social data into a functional CRM database. We help you build your best owned media asset: a database of your brand’s influencers – those already proven to drive the lowest cost per lead/acquisition.
We know that this can all seem like a bit of a mystery, so here is how our platform works without given away all of our secrets.
As customers share your offers with friends, MavenSocial identifies and builds a database of your brand’s influencers with social data they have provided through opt-ins or conversions. We layer that with our MavenScore, social profiles and other key insights to generate a connection map. This connection map allows us to find the key influencers who make an impact with other customers.
Social CRM (Customer Relationship Management) is use of social media services, techniques and technology to enable organizations to engage with their customers.